Saturday, August 25, 2012

Microsoft's New logo - Like it or hate it !

By Dharmendra Pandey


From the past two decades Microsoft has changed our way of computing. More than 1 billion people use microsoft products across the globe. After 25 years Microsoft has transformed its logo. It's an obvious move as Microsoft is set to launch the updated versions of their products and services which includes Windows 8, Windows phone 8, Xbox and Office 2012.

Sunday, January 15, 2012

Top SmartPhones of 2011:Why consumers like them

More than 2500 companies participated in CES 2012 in Las Vegas where more than dozen of Smartphones announced  which includes HTC Titan II, Motorola Droid4, Razor MaXX, Xperia ion and Xperia S, Nokia Lumia 900 etc. I usually follow CES every year and it inspired me to write more on Smartphones. In one of my previous post on Mobile OS, I presented some encouraging statistics on smartphone sales from various vendors across the globe.

Friday, December 23, 2011

Mobile OS War: Defining new rules




Mobile ecosystem is changing. Smartphone operating system, applications and users are the inevitable part of this ecosystem. People are buying smartphones not only on the basis of features and build quality but majorly because of OS and availability of apps.  Advent of iOS and android has revolutionalized the way we use our smartphones. Recently HTC surpassed the Nokia and Research in Motion (RIM) in terms of market capitalization.

Tuesday, September 27, 2011

Baba Ramdev: A Marketing Mistake?



Being a marketing evangelist and an avid reader,  I always try to learn from the incidents from the different sections of life. The aim of writing this marketing blog is to experience the principle of congruity between being a blogger and evangelism for knowledge and vice-versa. I also believe that there is no fun in learning without sharing.

Thursday, September 8, 2011

Green Marketing in India - Intentions and Actions

After a pretty long time I went to Big Bazaar at East Delhi Mall, Ghaziabad last weekend to do some household purchases. Usually my wife do all the shopping as she has the home ministry.
At the cash counter i saw this signage.

Thursday, August 18, 2011

Hero MotoCorp The rise of a HERO

Re branding exercise is not the cup of tea for every organization. In India we have seen big brands revamped their brand identity that led to huge expenses on communication strategies to establish new brand identity among existing and new markets. Canara Bank, Hutch, Ceat tyres are few examples.

Thursday, August 11, 2011

Electronic Commerce to Social Commerce: Where India stands?


We are witnessing exponential growth in number of users adding to various social media networks. According to an article , by 2012, India would be home to the second largest number of users of Facebook and among top five for Google+ users. By 2015, 8 per cent of the total ecommerce will be on mobile phones. These statistics creates inevitable demand to boost social commerce in present Indian market.